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Small Business Website Statistics

Last updated 8th Aug 2022
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Websites are an essential component of starting a new business. However, not every new business owner has taken the step of investing in a website to showcase what their company is about. This can seriously decrease the reach of a new business and stunt growth right out of the gate.

On this page, we will explore the interesting statistics that highlight the percentage of businesses that have a website. We will also delve deeper into the topic by looking at various statistical categories, which will be split up to help you navigate. Finally, read until the end for answers to commonly asked questions.

Top 10 Small Business Website Statistics and Facts for 2022

  • 36% of small businesses don’t have a website

  • 28% of small businesses with a website spent less than $500

  • 68% of small businesses don’t have an email address on the homepage

  • 94% of small business websites are mobile-friendly

  • 28% of small business owners feel getting a website is too expensive

  • 41% of small business owners feel their business does not need a website

  • 25% of small business websites get updated less than once a year

  • In 2020, 51% of small business websites increased customer interactions

  • The slow loading speed of websites cost businesses $2.6 billion in 2020

  • 35% of small businesses feel their operation is too small for a website

General Small Business Website Statistics

This section will take an overview of the general statistics that describe the number of websites that have invested in a website. This will give you an idea of how many companies understand the importance of having their own digital storefront.

Over 36% of small businesses don’t have a website

This means that over a third of small businesses don’t have a website, which is a large percentage. In most cases, these businesses are losing money to competitors with a website.

Some small businesses may not have prioritized website development due to a lack of funding. However, this shouldn't be a problem. For instance, statistics says that it costs around $60 per year to run a WordPress website.

Others might feel that they get enough customers without a website. However, websites can perform other functions, such as building trust in the marketplace and informing customers about their products.

Source: Blue Corona

35% of small businesses don’t have a website because they feel their operation is too small

A common misconception is that a business must grow before it is big enough to merit having a website. However, in reality, every small business should start with a website. This gives them the best chance of attracting new customers and generating sales.

The cost of a website nowadays is relatively low. Businesses can outsource website development for an affordable cost that will pay for itself in the form of extra sales. There are also many ‘drag and drop’ options that are suitable for fledgling businesses.

Source: TDA

434% more search engine visibility is granted to websites with a blog

Small business owners that choose to have a blog on their website can take advantage of extra traffic. Blogs are inexpensive to create and they can result in a horde of long-term traffic.

Additionally, blogs are a great way to educate customers about products and services. This is especially true when customers do not understand the advantages of products or what problems they are trying to solve. Having a website with a blog is a key advantage over ones that don’t have one.

Source: WP Forms

The portion of small businesses that spend less than $500 on a website is 28%

This indicates that almost a third of businesses do not spend more than $500 on a website. This is a relatively small amount of money for a business to spend to create an online presence. It shows that you do not need a large budget to create a website for marketing or generating sales.

However, you get what you pay for, so you may need to pay more to get the features that provide a great customer experience. In some cases, you can get the website built for free but you will not have very good features. In most cases, it is highly recommended to pay a monthly subscription. These premium subscriptions allow you to get many features to use on your website. A good example is Wix, a cloud-based website development service that got 4.2 million paid subscribers during the first 2 months of 2019.

Source: Pixolabo

Almost a quarter of all small business websites get updated less than once a year

Most customers will visit a website several times a year. Sometimes just to see if there are new deals or promotions. This means that constantly updating your website provides a feeling that the business is evolving and providing updated products or services.

In reality, changing the visual look of the website a few times a year can interest customers into visiting often. Whereas static websites are a red flag that the business has nothing new to offer.

Source: TDA

The number of websites without an email address on the homepage is 68%

Many websites do not have basic contact information such as an email address. This reflects badly on the business since customers will be frustrated if adequate contact information is not provided. According to business email statistics, 124.5 billion work emails are sent and received every day so this shows how important it is for small businesses to get contacted by email.

Online the playing field is level and even small businesses can beat bigger ones with the right approach.

Source: TDA

30% of small business owners find it challenging to keep up with the latest technological developments

The speed at which technological developments are happening every year is daunting for business owners set in their ways. Not keeping up means that business owners are at a disadvantage compared with other small businesses.

Outsourcing tasks such as website development and keeping up with other technologies enables small business owners to get the advantages of technology.

Source: Blue Corona

88.5% of the population in Canada and the US use the internet

The large majority of people using the internet in North America mean they can be reached by digital means. Small business owners who take the plunge and build a website ensure they have access to most of the population in these regions.

Websites allow business owners to have control over what they can share. Whereas social media platforms limit the available functionality and have ownership over the profile.

Source: The Balance Small Business

Statistics on the Advantages of Websites for Small Businesses

Now let’s turn our attention to some statistics that indicate the advantages of a website for small businesses. This insight can give business owners something to think about when considering the cost-benefit analysis of websites.

70-80% of people research a company online before deciding on buying

This means that most people take the opportunity of visiting social media profiles, and review portals, and websites to decide if a company is worth buying from. When potential customers discover that a website is not available, then it will raise alarm bells.

Small businesses that invest in a website will have a higher chance of attracting new customers and converting them into loyal fans of their brand.

Source: Blue Corona

71% of people feel a better deal can be found online

Most customers nowadays understand that there is more variety online. This means they have more online stores to choose from in the pursuit of getting a better deal. Also, most industries have dedicated price comparison websites that help online shoppers find the best deal quickly.

This statistic indicates that most people will look for products online before they would do at a physical location. Therefore, it makes sense for small business owners to have a website and take advantage of the bargain-hunting nature of consumers.

Source: WP Forms

84% of people value online reviews as much as a friend’s recommendation

Many online reviews are unbiased. They are simply customers giving their honest feedback about an experience with a product.

Therefore, it makes sense to have a website where customers can leave reviews. This will boost the social proofing products receive and increase the chances of sales. Also, reviews provide valuable market research for ways to improve products.

Source: Review 42

92% online feedback is believed to be positive

This means that giving customers a chance to leave online product feedback allows a positive light to be shined on products. Customers cannot buy products they do not know exist or have no track history online. Therefore, buyer feedback can result in lots more sales by simply offering a website.

Business owners also have control over their website about what feedback is highlighted. This can increase the positive attention products receive and hence more sales are achieved.

Source: WP Forms

94% of small business websites are mobile-friendly

This statistic indicates that the majority of small business websites cater to their mobile audience.

This is important for small business owners that rely on local searches for business. For instance, a restaurant business might receive most of their customers from people searching in the local area on their mobile devices for a place to eat.

Source: Blue Corona

91% of customers have walked into a store because of a digital experience

Customers will often research location-based businesses online before going to them. This allows them to find out the user reviews, look at pictures and decide if the store is likely to have what they need. Therefore, websites are a great way to showcase what they have on offer.

Source: Top Digital

Challenges of Small Business Website Statistics

Now let’s turn our attention to a few of the statistics that indicate the challenges of having a website for small businesses. Even when a website is up and running, it does not mean that businesses will automatically get the desired advantages.

When a mobile website requires more than 3 seconds to load, then 53% of users will abandon it

Small businesses need to create a website that loads quickly. Otherwise, users will leave in frustration in pursuit of competitor websites that load faster. It is no longer enough to build any website in the modern era. It must have an excellent user interface and offer advanced technological features to compete.

This is especially true in marketplaces where many high-quality websites have the lion’s share of the customer base. New businesses need to be innovative and offer something better to grab those customers.

Source: Blue Corona

Clutter-heavy design is believed to be the biggest small business website mistake according to 84.6% of web designers

Too much clutter confuses or distracts the users, which can cause them to leave the website. You’ll notice that many of the top websites online have a minimalist design philosophy that removes non-essential web page elements.

Small businesses feel like they have to provide more offers to succeed, but the opposite is true in many cases. Research, using A/B split testing, allows website owners to figure out what design will lead to the best results.

Source: Pixolabo

26% of small business owners say cost is the reason they don’t have a website

Prioritizing funds for small businesses is key to ensuring that they can continue to operate. Therefore, website development costs might not be a priority for some small business owners.

This might be based on a lack of understanding of the merits of a website. Also, they could be overestimating the amount of money required to build a website. Nowadays, there are freelancers and affordable services that can set up business websites within just a few days. There is no need to spend money on building an expensive website right out of the gate.

Source: Top Digital

19% of small business owners without a website feel that having one will allow their business to grow by 25% within 3 years

This indicates that some small business owners understand the value of a website and its potential positive contribution to their business. However, only around a 5th of them have this positive outlook. Many others do not appreciate the benefits and therefore will not act to get one.

Arguably, an education on what websites bring to the table will increase this statistic so that more small business owners seriously consider getting one.

Source: WP Forms

In 2020, slow-loading websites cost online businesses $2.6 billion

Nowadays customers expect fast and responsive websites that allow them to checkout with just a few button taps. Therefore, when slow loading speeds are encountered it causes many customers to back out of the website. According to website load time statistics, 64% of online shoppers that are not happy with the experience will go elsewhere next time.

Website speeds must be optimized to ensure they are competitive. This means hiring professional website builders that can perform website audits and improve the functionality without creating pages with large download speeds.

Source: Pixolabo

Small Business Website Trends

Here we will take a look at the statistics that highlight the trends. This allows you to determine if the number of websites that small businesses have will increase in the coming years. As technology advances, most businesses will not survive without a website.

51% of small business websites in 2020 increased the online client interactions

This statistic highlights that many small businesses with a website are taking advantage of the platform. Also, they have experienced an increase in interactions, which indicates more sales.

The increase is likely because more people are shopping online due to the pandemic. Also, the population as a whole is becoming more tech-savvy, so they are more likely to go online to buy goods and services.

Source: Oberlo

29% of small businesses without a website plan planned to build one in 2021

This indicates that almost a third of small businesses have prioritized building a website. This means that a higher portion of small businesses will have a website in the future. This will put even more pressure on small business owners to consider making the investment or becoming obsolete.

The barrier to creating a website is becoming smaller. Nowadays, the average business owner can build their own website using software that requires no coding. Drag and drop interfaces exist that make website building approachable for anyone.

Source: TDA

41% of business owners feel their businesses do not need a website

A significant portion of business owners without a website feel that it does not apply to their business. This might be because of the nature of their customers or the industry they are working in. However, this could be a misconception based on a lack of understanding of website advantages.

In reality, almost every industry can benefit from websites. Maybe not for direct sales, but at least for getting the word out about the brand or providing blog articles to educate the audience.

Source: Unikorns Magazine

46% of small businesses didn’t have a website in 2018

This shows that there has been a significant increase in small businesses having a website since 2018. You can expect the trend to continue as the ease of owning a website increases and becomes cheaper.

Furthermore, the pressure to own a website has never been bigger because customers expect one to be live across many industries.

Source: The Balance Small Business

By 2040, 95% of all purchases will be via an e-commerce store

It’s estimated that within 20 years most sales will be completed digitally. It means that the natural way of doing business is changing. The small businesses that adopt the trend will have an easier time getting customers compared with the ones that stick with the old-fashioned methods.

Small businesses can compete with established marketplace leaders by offering new technologies and features. Modern websites that provide a premium experience are a way of differentiating a small business from the competition.

Source: Nasdaq

Small Business Bottom Line

To summarize, the percentage of small businesses that are getting a website is increasing. However, still too many website owners are not making the investment because they believe it is not required for their company.

In reality, almost every business should have a website because it can increase sales, provide a place to leave reviews, is inexpensive, and provide customers a way to find them. Expect more small businesses to have websites in the coming years, which will put pressure on the ones that haven’t taken the important step.

FAQs

I do not plan to sell online, so do I still need a website?
Why is it important for small businesses to have a website in 2022?
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References

Our content quality team consulted the following expert sources to maximise the value and accuracy of this page:

  1. Blue Corona
  2. WP Forms
  3. PixoLabo
  4. The Balance Small Business
  5. Review 42
  6. Top Digital
  7. Oberlo
  8. Nasdaq
Keith Hodges

Keith Hodges